23: Go For Everything I Want
Jeri Ellsworth, co-founder of Technical Illusions, discusses the development and Kickstarter launch of CastAR, a projected augmented and virtual reality system. She details the technical breakthroughs that solved motion sickness, including the use of retro-reflective materials and custom FPGA-based tracking, and explains the decision to fund via Kickstarter rather than venture capital to maintain control. Ellsworth also reflects on her time building hardware at Valve, her history with the Commodore 64 toy, and the challenges of transitioning from research to shipping physical products.