An interview with Jeri Ellsworth - Absorptive Augmented Actuality
Jeri Ellsworth, founder of Technical Illusions, discusses the CastAR system, an augmented reality platform using retroreflective projection and low-cost optical tracking. She details her departure from Valve Software, where she led the AR hardware team, and explains how Valve allowed her to take the technology to start her own company. The conversation covers the technical challenges of achieving sub-millimeter head tracking with cheap image sensors, the use of metalized gate arrays to hit a sub-$200 price point, and their strategy to launch via Kickstarter.