026 - You Can Lose in so Many Colors!
Jeri Ellsworth, founder of Tilt Five, discusses her journey from reverse engineering Commodore 64 chips for the DTV toy to launching an augmented reality tabletop gaming platform. She details the technical challenges of emulating legacy silicon quirks, the manufacturing failures in China, and her strategy of using viral marketing to drive early sales. Ellsworth also shares insights on her current startup's upcoming Kickstarter, the importance of genuine brand personality, and her favorite tools for hardware debugging and assembly.