169: Critical Testing Stages in New Product Development

Product Startup · 30 Mar 2023 · 20m

What this episode covers

Ryan Margolin, CEO of Professional Hair Labs, explains the critical testing stages for consumer products, emphasizing that compliance is merely a baseline while reliability and customer validation define brand success. He details how Professional Hair Labs uses stability and challenge testing to ensure global product quality, avoiding separation issues in various climates. Margolin advocates for pilot production runs with paying customers to gather honest feedback, arguing that this validation prevents costly errors before scaling to mass production.

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