Hardware Podcasts

337 - Rooting yourself in truth - part 1 of Sales Exegesis

People of Packaging · 19 Jan 2026 · 17m

What this episode covers

Adam Peek, founder of Label King and author of 'Sales Exegesis: A Pastor’s Journey into Packaging Sales,' explains his philosophy of rooting sales in objective truth rather than emotional fear. He contrasts 'eisegesis' (subjective assumptions like 'they won't talk to me') with 'exegesis' (gathering observable data about prospects), arguing that this approach restores dignity and integrity to the profession. Peek details a practical process for documenting factual company data to build a solid foundation for sales strategies, drawing on his background as a pastor and his career at companies like Peak Packaging Solutions.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Label King, Peak Packaging Solutions
Products
Sales Exegesis: A Pastor’s Journey into Packaging Sales
Also
Sandler Training, Amazon, Colorado State University

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