272 - Labels are the biggest problem in PET plastic recycling. Is the answer SmartSolve?

People of Packaging · 9 Jul 2024 · 33m

What this episode covers

Roz Bandy, Vice President of Sustainability for TLMI, and Alex Abbott from SmartSolve discuss how labels are the primary obstacle in PET plastic recycling and how SmartSolve’s water-soluble paper labels resolve this issue. They explain that traditional labels cause clogs and contamination in wastewater treatment facilities, whereas SmartSolve’s dissolvable adhesive and substrate break down completely, allowing the PET container to be recycled cleanly. The conversation highlights SmartSolve’s recent achievement of becoming the first paper label to pass the Association of Plastics Recyclers (APR) design for recycling guidelines, a milestone that validates the technology for recyclers and brands aiming to meet sustainability commitments.

Mentioned

Companies
TLMI, SmartSolve, APR, Avery, UPM Raflatac, MacTack, Meyers Packaging, Specright, Trayak
Products
The Scrapp App

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