#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News
Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur, explains how her publication covers the CPG industry, from editorial calendars to trade show coverage. She outlines best practices for founders pitching the press, emphasizing concise emails, media kits, and press releases with quotable content. The episode also covers her strategy for navigating large trade shows like Expo West and reviews G's Dry Hard Ginger Beer, a Shelfie Award winner.