167: How HEINEKEN and SwipeGuide Are Putting Frontline Workers at the Center of the Connected Brewery, Featuring Joris Stolk and Willemijn Schneyder
Joris Stolk, Plant Manager at Heineken’s Lagunitas Brewing Company, and Willemijn Schneyder, CEO of SwipeGuide, discuss how Heineken’s ‘Connected Brewery’ program empowers frontline workers through digital tools. They detail the journey from paper instructions to a global ecosystem involving SwipeGuide, Dash, and robotics, driven by a ‘Digital David’ persona and a ‘don’t get ready, get started’ experimentation mindset. The conversation highlights how this approach solved labor shortages and pilot purgatory by crowdsourcing local expertise and scaling 700 experiments into a standardized global portfolio.