Hardware Podcasts

143 - NFT's, Bored Apes, Web3, and Packaging with Pinar LaCroix

People of Packaging · 25 Jul 2022 · 36m

What this episode covers

Pinar LaCroix, former Global Creative Director of Color at L'Oreal and lead packaging designer for Bath & Body Works, explains how she leveraged her background in textile and packaging design to bridge the gap between Web3 and physical goods. She discusses the commercial rights associated with Bored Ape NFTs, the potential for brands to partner with existing communities like CryptoPunks and World of Women, and the creation of a sustainable beauty line tied to these digital assets. LaCroix argues that while blockchain has environmental impacts, the packaging industry can mitigate this through sustainable manufacturing and that early adopters risk falling behind just as companies did by ignoring the early internet.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
L'Oreal, Bath & Body Works, Colgate Palmolive
Products
Bored Ape Yacht Club, CryptoPunks, World of Women
Also
Ethereum

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