207: Honoring German Brewing Tradition in American Manufacturing with Steve Holle, Founder of KC Bier Co.

Manufacturing Happy Hour · 15 Oct 2024 · 21m

What this episode covers

Steve Holle, founder of KC Bier Co., explains how his German heritage and study abroad experience led him to establish a brewery in Kansas City dedicated exclusively to traditional German-style beers. He details the brewery's adherence to the Reinheitsgebot purity law and its strategic decision to focus on a specific niche rather than trying to appeal to all craft beer drinkers. Holle discusses the cultural differences between German and American beer consumption, highlighting the popularity of their Munich dunkle and Helles styles among locals.

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