Hardware Podcasts

179: The Power of Personal Branding and Building Trust With Your Ideal Customers Featuring Nikki Gonzales

Manufacturing Happy Hour · 2 Apr 2024 · 59m

What this episode covers

Nikki Gonzales, Head of Partnerships at Quotebeam and co-host of the Automation Ladies podcast, discusses how personal branding builds trust and opens doors for early-stage hardware and software companies. She recounts her career journey from Iceland to Houston, her first sales experience at her father's control systems business, and how networking led to her role at Quotebeam. Gonzales explains how she leveraged her personal brand to support Quotebeam's growth before they had a marketing budget, and details the company's evolution from a parts sourcing platform to providing e-commerce tools for industrial distributors.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Quotebeam, Festo, Kion, Apple, Rockwell Automation, Process and Controls Engineering, LLC
Products
Automation Ladies, Sales Pilot
Tools
Canva, LinkedIn

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