Building your Brand as a Medical Device Professional

Global Medical Device Podcast · 31 May 2021 · 37m · Episode 209

What this episode covers

Chip Helm, a National Sales Manager and bestselling author with 36 years in the medical device industry, discusses the critical importance of personal branding and networking for professionals and entrepreneurs. He outlines a process for building self-awareness by comparing self-perception with trusted feedback, and emphasizes that 'perception is reality' when managing one's professional reputation. Helm argues that everyone is in sales and that success relies on humility, genuine relationship building, and solving problems rather than just pushing products.

Most relevant to

established companies

Topics

Mentioned

Companies
Greenlight Guru
Also
Chip Helm, Everyday Sales Wisdom for Your Life and Career, Bigger Than Sales, To Sell is Human, Daniel H. Pink, Mark Cuban, Shark Tank

Other shows on the same ground, closest first.

  • Manufacturing Happy Hour · 59m

    179: The Power of Personal Branding and Building Trust With Your Ideal Customers Featuring Nikki Gonzales

    Nikki Gonzales, Head of Partnerships at Quotebeam and co-host of the Automation Ladies podcast, discusses how personal branding builds trust and opens doors for early-stage hardware and software companies. She recounts her career journey from Iceland to Houston, her first sales experience at her father's control systems business, and how networking led to her role at Quotebeam. Gonzales explains how she leveraged her personal brand to support Quotebeam's growth before they had a marketing budget, and details the company's evolution from a parts sourcing platform to providing e-commerce tools for industrial distributors.

  • Let's Combinate · 1h 31m

    019 - "Carrying The Bag" with Omar M Khateeb

    Omar M Khateeb, founder of Khateeb & Co and host of the State of MedTech podcast, discusses his transition from medical school to a career in MedTech sales and marketing. He details the evolution of the medical device sales process, explaining how hospital consolidation and procurement pressures have shifted the focus from direct rep interactions to data-driven value propositions. Khateeb argues for the 'death' of traditional sales, advocating instead for digital engagement and social media to build authority and influence physicians and administrators before direct contact. He also shares personal strategies for intuition, decision-making, and building a business that serves as a positive example for his future children.

  • Let's Combinate · 49m

    016 - "Be More Specific" with Joe Hage

    Joe Hage, founder of Medical Marcom and host of the 10x Medical Device Conference, explains that medical device marketing requires specific, human-centric storytelling rather than broad interruption marketing. He illustrates this with examples of a remote urology monitoring device and an esophageal echo probe, emphasizing the need to translate complex engineering into clear value propositions for hospital committees. Hage argues that building trust through word-of-mouth and precise positioning is more effective than generic claims, citing his 'Hell List' of marketing tactics and the importance of urgency in messaging.

  • Manufacturing Happy Hour · 48m

    The Power of Having Employees with Strong Personal Brands featuring Daniel Murray

    Daniel Murray, founder of the Marketing Millennials podcast and newsletter, discusses the strategic value of employees building strong personal brands on LinkedIn. He argues that personal branding is an opportunity for companies to gain free advertising and attract talent, citing examples like Gong and ServiceTitan. Murray provides tactical advice for executives and individual contributors on creating consistent content, leveraging 'inner truths,' and using platforms like TikTok and newsletters to build trust and expertise.

  • Product Startup · 14m

    176: How Hardware Founders Should Represent Their Product

    Mike Fata, a serial entrepreneur with over $500 million in hardware sales and three nine-figure exits, explains the concept of 'founder product market fit' to host Kevin Mako. Fata argues that founders must leverage their personal passion and authentic story to build communities, citing his own journey with Hemp Harvest and his book, Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur. He advises hardware startups to use trade shows, LinkedIn networking, and nonprofit involvement to connect with niche markets and scale their brands without relying on traditional sales tactics.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by Global Medical Device Podcast. The episode itself belongs to its publisher.