179: The Power of Personal Branding and Building Trust With Your Ideal Customers Featuring Nikki Gonzales
Nikki Gonzales, Head of Partnerships at Quotebeam and co-host of the Automation Ladies podcast, discusses how personal branding builds trust and opens doors for early-stage hardware and software companies. She recounts her career journey from Iceland to Houston, her first sales experience at her father's control systems business, and how networking led to her role at Quotebeam. Gonzales explains how she leveraged her personal brand to support Quotebeam's growth before they had a marketing budget, and details the company's evolution from a parts sourcing platform to providing e-commerce tools for industrial distributors.