Hardware Podcasts

How Student-Run Ventures are Changing Higher Education: The Story of Marquette University's Blue & Gold Brewing

Manufacturing Happy Hour · 4 Apr 2023 · 1h 02m

What this episode covers

John Knapp, Executive Director of Innovation Alley at Marquette University, and Jackson Cosgriff, a student, discuss the creation of Blue & Gold Brewing, a student-run venture that produced '77 Golden Ale' for National Marquette Day. The project involved collaboration with local Milwaukee breweries including Broken Bat Brewing, Good City Brewing, and Gathering Place Brewing to provide students with real-world business and product development experience. The episode details the process of naming, recipe development, and marketing, highlighting how the venture bridged academic silos through applied learning and interdisciplinary teamwork.

Most relevant to

founders before launch

Topics

Mentioned

Companies
Marquette University, Innovation Alley, Broken Bat Brewing, Good City Brewing, Gathering Place Brewing, Blue and Gold Ventures LTD, Flow Tech, A3, Traction
Products
Blue & Gold Brewing, 77 Golden Ale, Draft Guard

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