Hardware Podcasts

The Economics of Creativity with David Nichols, CEO and Co-Founder of Loupe

Manufacturing Happy Hour · 12 Jul 2022 · 41m

What this episode covers

David Nichols, CEO and Co-Founder of Loupe, explains how his Portland-based automation company uses an 'economics of creativity' model to drive innovation. He details the strategic rebranding from 'Automation Resources Group' to Loupe to better reflect their culture and attract aligned clients. Nichols discusses the importance of making asymmetric bets on experimental projects, such as integrating web technologies into industrial HMIs and working with Boston Dynamics' Spot robot for Katy Perry's music video.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Loupe, Automation Resources Group, Boston Dynamics, ABB, Lardo, Goldman Sachs, Tesla, Amazon
Products
Spot, Quake

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