Live Video Demos From the Shop Floor w/ Chip Royce
Chip Royce, founder of Flywheel Advisors and former CEO of Fusion 3, explains how his company scaled a $5,000 industrial 3D printer business by conducting live video demos directly from the shop floor. He details the evolution from a makeshift wire cage in 2016 to a professional 20x10 foot studio with PTZ cameras, which increased their demo close rates to 80-90%. Royce discusses the specific hardware and software setup required, including LifeStorm for transmission, and how this infrastructure was repurposed for customer training and remote troubleshooting.