Hardware Podcasts

078 - Prevention is Not New, Incentives in Health Care, and Integrated Combination Products with Ramin Rafiei

Let's Combinate · 29 Mar 2023 · 42m

What this episode covers

Dr. Ramin Rafiei, CEO of Unleash Health and co-founder of Reformulate Health, discusses the evolution of combination products from simple drug-device pairs to integrated 'intervention plus prevention' systems. He critiques the failure of early digital health solutions like Proteus, which prioritized technology over user experience, and explains how Unleash Health leverages consumer brands (e.g., Nike, Lululemon) to drive preventative health through 'prevention as a service.' Rafiei highlights the perverse incentives in the current medical economy that favor reactive treatment over proactive wellness, arguing that aligning consumer brand incentives with health outcomes is key to scaling prevention.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Unleash Health, SHL Medical, Proteus, Reformulate Health, Nike, Lululemon, Adidas, Sockety

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