Hardware Podcasts

UX Analytics in Consumer IoT | Kraftful's Yana Welinder

IoT For All Podcast · 28 Jun 2022 · 24m

What this episode covers

Yana Welinder, CEO and Co-Founder of Kraftful, explains how her company provides UX analytics for consumer IoT to help hardware companies understand user behavior and improve adoption. She details common usability failures, such as difficult device pairing and app sign-in issues, which cause high drop-off rates among non-technical users. Welinder also discusses the fundraising challenges IoT startups face due to high capital requirements and low adoption, arguing that better usability is essential for achieving product-market fit and investor returns.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Kraftful, IFT, Slack, Facebook, Apple
Tools
OpenAI GPT3

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