Hardware Podcasts

The Future of Tracking Assets & People | Deeyook's Gideon Rottem

IoT For All Podcast · 24 May 2022 · 30m

What this episode covers

Gideon Rottem, CEO and Co-Founder of Deeyook, explains how his company uses passive Wi-Fi interferometry to achieve sub-3-foot indoor and outdoor asset tracking without requiring devices to connect to the network. Rottem details the limitations of GPS (accuracy, spoofing, power) and traditional indoor technologies like UWB and Bluetooth (infrastructure cost, association requirements), positioning Deeyook’s solution as a scalable alternative leveraging the existing 2 billion Wi-Fi access points. He discusses the physics of phase differential measurements, the benefits of crowdsourcing for improving precision, and the company's recent partnership with Infineon to embed this technology directly into Wi-Fi chips.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Deeyook, Allied Telesis, Tellus Wireless, Infineon
Also
UWB, Bluetooth, GPS, Wi-Fi

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