Why IoT Is Difficult with Jonathan Beri
Jonathan Beri, founder of Golioth, discusses the immense difficulty of building end-to-end IoT solutions, drawing on his experience at Nest, Google, Particle, and WeWork. He explains that IoT is a 'system of systems' requiring expertise in embedded firmware, RF, cloud infrastructure, and security, creating a significant 'impedance mismatch' for software companies trying to enter hardware. Beri highlights specific technical challenges such as cellular network instability, legacy hardware integration at scale, and the trade-offs between using vertically integrated platforms like Particle versus building custom solutions with protocols like CoAP and OpenThread.