All-in-One Hardware, Software, & Connectivity | Particle's Zach Supalla | Internet of Things Podcast
Zach Supalla, founder and CEO of Particle, explains how the company evolved from a failed Kickstarter for connected lighting to providing an integrated IoT platform for hardware, software, and connectivity. He details the operational differences between hardware and software businesses, emphasizing the need for robust hardware paired with agile software updates. Supalla also critiques BMW's subscription model for heated seats, arguing that poor packaging leads to consumer backlash, and advises companies to solve specific business problems rather than chasing technology trends.