How Will the Smart Home Market Evolve? | Joanna Wallace, Head of Engineering at Plasmatic | #AskIoT E021

IoT For All Podcast · 3 Apr 2019 · 35m

What this episode covers

Joanna Wallace, Head of Engineering at Plasmatic Technologies, discusses the evolution of the smart home market, focusing on the shift from luxury gadgets to devices with tangible ROI through data sharing with insurance and utility companies. She explains how Plasmatic’s B2B platform aggregates inconsistent data from fragmented device ecosystems (like thermostats and cameras) to enable machine learning and personalized rebates. Wallace also addresses critical privacy concerns, warning consumers about the security risks of generic or unbranded devices, particularly those manufactured in China, and the misleading nature of some 'anonymization' claims in privacy policies.

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