Hardware Podcasts

Why Is Business Development Difficult in IoT? | Calum McClelland Director of Projects at Leverege | #AskIoT E012

IoT For All Podcast · 22 Feb 2019 · 50m

What this episode covers

Calum McClelland, Director of Projects at Leverege, explains why business development is difficult in the IoT space due to its horizontal nature and the lack of clear customer personas compared to vertical industries. He details how Leverege shifted from outbound sales to content marketing to build trust and generate inbound leads, emphasizing the value of providing educational resources like white papers and e-books. McClelland also discusses the transition from business development to project management, highlighting the importance of organization, technical curiosity, and soft skills in managing complex, multi-vendor IoT deployments.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Leverege, IoT For All, Upserve
Also
NB-IoT, LPWAN

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