#010: Andre Brown - Principal Engineer on Amazon's Transportation Sustainability Team - Digital vs. Physical Prototyping, Creating Flat Hierarchies within Teams, Innovating Faster, Designing in Virtual Reality, Eggs and Vacuum Cleaners, Procedural Design.
Andre Brown, Principal Engineer at Amazon’s Transportation Sustainability team and former R&D lead at Dyson and Shark, discusses the strategic balance between physical prototyping and high-fidelity simulation in product development. He details how Amazon uses massive CFD simulations to optimize aerodynamic fairings for its fleet, while contrasting this with Dyson’s cardboard prototyping and Shark’s customer-centric testing for vacuum cleaners. Brown also highlights his work on open-source race cars, the use of Gravity Sketch for VR design, and biomimicry-inspired innovations like the egg-protected Dyson robot vacuum.