Hardware Podcasts

Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name

How I Built This · 20 Oct 2025 · 1h 33m

What this episode covers

Chip and Joanna Gaines, founders of Magnolia, recount their journey from house flipping in Waco, Texas, to building a billion-dollar lifestyle brand. They discuss the near-bankruptcy of their business during the 2008 housing crash, the strategic decision to walk away from their hit TV show Fixer Upper, and the subsequent launch of the Magnolia Network. The episode highlights their expansion into retail, publishing, and food, including a partnership with Target, and their efforts to rebrand their hometown through The Silos.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Magnolia, HGTV, Target, Magnolia Network, U.S. Bank
Products
Fixer Upper, The Silos

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