Hardware Podcasts

Advice Line with Alberto Perlman of Zumba

How I Built This · 6 Mar 2025 · 49m

What this episode covers

Zumba co-founder and CEO Alberto Perlman joins Guy Raz to advise three early-stage founders on scaling their physical product businesses. He helps Stephanie Miller of Barlettics decide between crowdfunding and strategic partnerships for her grippy yoga shoes, Jack Shrupp of Drink Wholesome on broadening appeal for his sensitive-stomach protein powder, and Peter Arlene of Mountain Flow on evaluating opportunities for his plant-based ski wax. Perlman emphasizes the importance of product-market fit, saying 'yes' to serendipitous partnerships, and using the impact-versus-effort matrix to prioritize growth.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Barlettics, Drink Wholesome, Mountain Flow, Kellogg's, Peloton, Orgain, Mind Body Green, U.S. Bank
Products
Zumba, RX bars

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