Hardware Podcasts

Noom: Saeju Jeong

How I Built This · 8 Aug 2022 · 1h 10m

What this episode covers

Saeju Jeong, CEO of Noom, recounts his journey from a failed heavy metal import business and a rejected stationary bike prototype to building a $10 billion wellness app. He explains how user data revealed that people wanted weight loss, not just fitness tracking, leading to the creation of Noom’s holistic behavior-change platform. Jeong details the painful pivots, including sunsetting successful apps and losing employees, to focus on psychological support and human coaching.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Google, Buy Hard
Products
Noom, Peloton, Strava, Calorific, Cardio Trainer, Fitbit, Nudge, Good to Great

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