Hardware Podcasts

How I Built Resilience: Bert and John Jacobs of Life is Good

How I Built This · 17 Sept 2020 · 28m

What this episode covers

Bert and John Jacobs, co-founders of the Boston-based apparel company Life is Good, explain how they pivoted from a wholesale-dependent model to a direct-to-consumer strategy during the COVID-19 pandemic. They detail their investment in direct garment printing technology, which allowed them to shift from a 12-18 month supply chain window to on-demand production, effectively doubling their e-commerce revenue. The brothers discuss how their brand's core value of 'rational optimism' and strong community connection helped them navigate retail closures and avoid bankruptcy.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Life is Good, U.S. Bank
Also
Visa

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