Hardware Podcasts

How I Built Resilience: Alberto Perlman of Zumba

How I Built This · 6 Aug 2020 · 20m

What this episode covers

Alberto Perlman, co-founder of Zumba, explains how the fitness company rapidly pivoted to a virtual model during the pandemic by launching Zin Studios, a platform allowing instructors to live-stream and monetize classes. The team developed the platform in six weeks, prioritizing high-definition video and audio to replicate the in-person 'FEDGE' (freeing, electrifying, joyful) experience, while also offering free training to help instructors adapt to digital teaching. Zumba supported its community by waiving platform fees for instructors, creating a community fund for those affected by COVID, and donating over 1.1 million meals through its 'One Class, One Meal' program. The episode also covers the launch of Strong Nation, a high-intensity interval training program scored by major DJs, and the company's strategy to encourage hybrid outdoor and virtual instruction to maintain revenue and community connection.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Peloton, 24 Hour Fitness, U.S. Bank
Products
Zumba, Zin Studios, Strong Nation
Tools
Zoom

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