How I Built Resilience: Live with Stewart Butterfield and Steve Holmes

How I Built This · 9 May 2020 · 21m

What this episode covers

Stewart Butterfield, co-founder of Slack, explains how the company pivoted to remote work early in the pandemic, resulting in a massive surge of 2 million new users in a single week and a 300% increase in demand for its collaboration platform. Steve Holmes, co-founder of Springfree Trampoline, discusses how the company responded to a 300% demand spike by shifting its distribution strategy from credit-based retail to direct-to-consumer sales to preserve cash and protect its workforce. Both founders highlight the importance of organizational resilience, clear communication, and adapting business models to survive and thrive during economic uncertainty.

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