#68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge
Paul Voge, co-founder of Aura Bora, details the company's journey from a $200,000 friends-and-family raise to a $10 million Series A led by Siddhi Capital. He explains how the brand navigated valuation, legal structures, and investor relations while expanding from natural channels into major retailers like Walmart and Whole Foods. Voge shares specific strategies for maintaining investor relationships, building a board, and using the new capital to double store count and achieve profitability.