Hardware Podcasts

Atari & Chuck E. Cheese's: Nolan Bushnell

How I Built This · 27 Feb 2017 · 49m

What this episode covers

Nolan Bushnell, founder of Atari and Chuck E. Cheese's, recounts building Atari from a garage startup to a public company before selling it to Warner Communications. He details the creation of the Atari home console, the pivotal Sears order that forced rapid scaling, and the cultural clash that led to his ousting. Bushnell then explains his pivot to the family entertainment center industry, founding Chuck E. Cheese's with an animated rat mascot, and the lessons learned regarding franchise expansion and novelty-driven demand.

Most relevant to

founders before launch, companies scaling up, large enterprises and early-stage companies

Topics

Mentioned

Companies
Atari, Chuck E. Cheese's, Sears, Warner Communications, Nutting Associates, Bally, Ampex, Brain Rush
Products
Pong, Spacewar
Also
Steve Jobs, Steve Wozniak, Al Alcorn, Ted Dabney

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