Virgin: Richard Branson

How I Built This · 30 Jan 2017 · 33m

What this episode covers

Richard Branson, founder of the Virgin Group, recounts how he built a diverse empire of over 200 businesses, starting with a student magazine and a discount record shop. He details the critical early failures of Virgin Atlantic, including a $700,000 bird strike that nearly bankrupted the airline, and the aggressive market tactics used by British Airways and Coca-Cola to crush Virgin Cola. Branson explains his philosophy of learning through failure, selling Virgin Records to save the airline, and his current work with Virgin Galactic on space tourism following a fatal test pilot crash.

Mentioned

Companies
Virgin, Virgin Records, Virgin Atlantic, British Airways, Coca-Cola, Virgin Galactic, U.S. Bank
Products
Virgin Cola

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