Tapping the heat beneath your feet with Kathy Hannun of Dandelion Energy
Kathy Hannun, founder of Dandelion Energy, explains how she spun out the geothermal heating company from Google’s X lab to make ground-source heat pumps accessible for US homeowners. She details the initial failure of a contractor marketplace model and the pivotal decision to vertically integrate by hiring their own installers, which drastically improved economics and customer experience. Hannun discusses the technical advantages of geothermal over air-source systems, the impact of federal tax credits, and the company's expansion into new construction and new markets.