Hardware Podcasts

#430: MedTech Language: Patient, Customer, or Partner?

Global Medical Device Podcast · 27 Oct 2025 · 32m · Episode 430

What this episode covers

Dr. Allison Komiyama, CEO and Founder of Blue Stocking Health, discusses the semantic and cultural shifts in MedTech language, specifically the transition from 'patient' to 'person' or 'care partner.' She argues that the etymology of 'patient' (from 'patior', meaning to suffer) reinforces a passive dynamic, whereas modern consumers seek empowerment and active participation in their health outcomes. Komiyama advises MedTech innovators to tailor labeling, clinical studies, and human factors testing to align with these user-preferred terminologies to reduce friction and improve care experiences. The conversation highlights how language shapes the relationship between healthcare providers, patients, and device manufacturers, emphasizing the need for pluralistic and qualified terms like 'empowered patient.'

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Blue Stocking Health, Indie Medtech, RQM Plus, Michael J. Fox Foundation, Greenlight Guru
Also
FDA, Avimed, Wraps

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