072 - OXO PFS, Drug/Device Usability, Toothbrushes for Children, Epicurious Series and Baseball with Dan Formosa
Dan Formosa, founder of ThinkActHuman and former Smart Design partner, discusses his philosophy of designing for the full spectrum of human ability, from arthritis patients to children. He details his work on OXO Good Grips kitchen tools, a children's toothbrush for Johnson & Johnson, and a pre-filled syringe for UCB that empowers patients with rheumatoid arthritis. Formosa also explains his approach to usability in drug/device combination products, emphasizing the elimination of instructions through intuitive design, and shares insights from his Epicurious series 'Well Equipped' and his book on baseball rules.