The Rise of Software-Defined Vehicles
Lenora Clark, Director of Autonomous Driving and Safety Technology at MacDermid Alpha Electronics Solutions, discusses the shift toward software-defined vehicles and the integration of advanced electronics in automotive design. She explains how sensor fusion (combining cameras, radar, and LiDAR) enables Level 3 autonomy and how in-mold electronics are transforming human-machine interfaces (HMI) through decorative, functional surfaces. The conversation also covers the challenges of EV charging infrastructure reliability, the cost pressures of increased electronic content on vehicle pricing, and the strategic move toward onshoring manufacturing to improve supply chain resilience.