It’s a Big Deal: ADI & Maxim | Green Age E-Waste Land | One Inspirational Step

EE Times Current · 17 Jul 2020 · 36m

What this episode covers

Bolaji Ojo, a veteran business journalist, analyzes Analog Devices' $21 billion stock acquisition of Maxim Integrated, arguing the deal is a strategic move to consolidate market share and improve financial ratios rather than just product complementarity. Serge Verdu, co-founder of Back Market, discusses the company's platform for certified refurbished electronics, explaining how it combats planned obsolescence and supports the right to repair movement by connecting consumers with a vetted network of refurbishers. The episode highlights the tension between linear consumption and the circular economy, noting that 50 million tons of e-waste are generated annually, with Back Market claiming to have saved 1,500 tons of waste through smartphone sales alone.

Mentioned

Companies
Analog Devices, Maxim Integrated, Back Market, Texas Instruments, Apple, Samsung, Soft Bank, Arm, Linear Technology

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