8 - Evelio Mattos from Package Design Unbox'd
Evelio Mattos, founder of Package Design Unbox'd, discusses his transition from graphic design to focusing on the consumer unboxing experience, emphasizing that packaging must create memorable moments rather than just protect products. He shares his career journey, including his time at U-Haul and his collaboration with The Dieline on a widely used packaging book, while highlighting the industry's shift toward sustainability and life cycle analysis. Mattos argues that brands must move beyond simple material swaps to holistic supply chain thinking and better recycling infrastructure to meet consumer demands for responsible packaging.