Introducing: With Great Power, a show about the people building the future grid

Catalyst · 18 Jan 2023 · 21m

What this episode covers

Brad Langley hosts Karl Popham, Manager of Electric Vehicles and Emerging Technologies at Austin Energy, to discuss how utilities can drive EV adoption through a dealership-centric approach. Popham explains that Austin Energy created an EV Buyers Guide to mimic the Tesla shopping experience and engaged local dealerships by focusing on salesperson profitability rather than just utility goals. He outlines a five-pillar strategy covering infrastructure, outreach, grid integration, equity, and fleets, arguing that EVs offer utilities a profitable revenue stream by utilizing off-peak capacity and providing reliable demand response.

Mentioned

Companies
Austin Energy, Gridex, Postscript Media
Products
With Great Power, Catalyst, Tesla, EV Buyers Guide

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