How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova
Dr. Masha Petrova, CEO of Nullpace, explains how engineering simulation (CAE) allows manufacturers to design thousands of variations digitally before manufacturing only a few, replacing costly physical prototyping. She discusses the industry's shift from a few legacy providers like ANSYS and MSC Software to a consolidation trend driven by AI and chip industry demands, noting that venture capital has historically overlooked this rigorous field. Petrova highlights the challenge of tool adoption, where engineers lack time to evaluate new software, and proposes that companies must incentivize this exploration to keep pace with innovation.