S6E39 Sam Holland | Informal Engineering Collective, the Hardware Handbook, & Donut Hole-Der

Being an Engineer · 26 Sept 2025 · 55m · Episode 39

What this episode covers

Sam Holland, co-founder of Informal.cc, explains how his freelance collective connects startups with a network of 450 contractors to handle hardware design, manufacturing, and go-to-market strategy. He details the creation of the Informal Hardware Handbook to educate first-time founders and discusses his passion project, the Donut Hole-Der, which serves as a marketing Trojan horse to engage Dunkin' and teach engineering processes. Holland also advocates for Onshape as his preferred CAD tool due to its cloud-based collaboration and low hardware requirements, while sharing strategies for accelerating product development through lean teams and parallel workflows.

Mentioned

Companies
Informal.cc, MakerBot, Vimeo, Dunkin'
Products
Burrito Pop, Donut Hole-Der
Tools
Onshape, SolidWorks, Fusion, NX, Pro E, Zapier, Make.com, Airtable, Slack, QuickBooks, Gusto

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