#019 - Chairless chair, with Keith Gunura of noonee, Switzerland
Keith Gunura, co-founder and CEO of noonee in Zurich, explains the development of the Chairless Chair, a passive wearable device designed to alleviate back pain for industrial workers who stand all day. He details the product's origin at ETH Zurich, the decision to strip away complex motors and sensors to focus on simple passive dynamics, and the pivotal, albeit chaotic, media exposure from a CNN segment. Gunura also discusses the company's transition from a university spin-out to scaling production with the help of the engineering firm Zulke, and the challenges of pricing and validating the product with early corporate partners like BMW and Audi.