Additive Manufacturing (AM) Culture and Building a Successful AM Business

Additive Snack · 28 Jul 2021 · 32m · Episode 5

What this episode covers

Markus Seibold, Vice President of Additive Manufacturing at Siemens Energy and Material Solutions, explains how the company successfully scaled additive manufacturing (AM) by prioritizing a growth culture over strict performance metrics. He details the strategic decision to create 30 dedicated headcount requisitions for AM design teams and establish a separate P&L business unit to drive adoption in gas turbines. Seibold highlights Siemens Energy's transition from repair and serial production of swirlers to pure additive-only designs for higher efficiency, noting over one million operating hours of AM components on gas turbines.

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