182: Robotics and Automation in Additive Manufacturing with Liz Stortstrom, 3D Printing Product Manager at HP
Liz Stortstrom, a 3D Printing Product Manager at HP, discusses the integration of robotics and automation into additive manufacturing, highlighting how automation across the end-to-end workflow—from digital design to post-processing—drives cost-effectiveness and adoption. She identifies key industry sweet spots, including robotics end-of-arm tooling and production line fixtures for companies like L'Oreal, where lightweighting and rapid changeovers provide clear value. Stortstrom also outlines strategies for organizational buy-in, emphasizing the need for both engineering champions and executive sponsorship to successfully implement additive technologies in large enterprises.