68: Searing Hot Takes

Thoroughly Considered · 7 Apr 2021 · 51m · Episode 68

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the manufacturing delays of the Mark 2 pen due to complex seamless machining and PVD finishing, while also detailing their flexible, modular design approach for MagSafe accessories. They explore how Studio Neat uses 3D printing and local machining to maintain low-run production capabilities, allowing them to adapt quickly to Apple's hardware changes. The hosts then share their 'searing hot takes' on targeted advertising, arguing that relevant, high-quality ads on platforms like Instagram are preferable to the spammy, irrelevant ads seen on Twitter, and discussing the implications of Apple's App Tracking Transparency framework.

Mentioned

Companies
Studio Neat, Nomad, Belkin, Elevation Labs
Products
Mark 2, MagSafe, iPhone 11 Pro, iPhone 12, PopSocket, Tubble, Instagram, Twitter, Hulu

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