Hardware Podcasts

41: Rejected Ideas

Thoroughly Considered · 29 Aug 2018 · 50m · Episode 41

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss rejected product ideas, including a golf swing app, a Cosmonaut rocket stand, and a mini ice block machine, explaining that they were abandoned due to complexity, triviality, or small market size. They detail the decision-making process for a two-person team, noting that even simple products incur significant marketing and inventory overhead, which often outweighs the potential revenue. The conversation shifts to their pivot toward stationery, driven by customer surveys, and concludes with a segment on Apple's laptop ecosystem and the challenges of professional docking workflows.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Grammar Vox, Muji, Apple
Products
Glyph, Cosmonaut, Neat Ice Kit, Mark One, Powerbook Duo
Also
Kleinbell

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