36: Mark One

Thoroughly Considered · 20 Mar 2018 · 40m · Episode 36

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of their new pen, the Mark One, on Kickstarter, which funded its goal in two hours. They explain the design philosophy behind the all-metal pen, including the use of Saratoga ceramic polymer coating for a matte finish and the decision to redesign the mechanism to achieve a satisfying click. The hosts also cover the production challenges of using a CNC Swiss lathe, the pricing strategy, and the detailed stop-motion video creation process.

Mentioned

Companies
Studio Neat
Products
Mark One, Panel Book, Glyph
Tools
Dragon Frame, Sony A7R III, Photoshop, CNC Swiss lathe
Materials
Saratoga
Also
Kickstarter, Schmidt

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