#196 - Corporate Structure & Financing 101 with Giannuzzi Lewendon

The Startup CPG Podcast · 13 May 2025 · 56m · Episode 151

What this episode covers

Adam Marsh and Gabrielle McGonagall from Giannuzzi Lewendon, a law firm specializing in CPG, explain the legal and financial structures for early-stage founders. They discuss choosing between LLCs and C-Corps, the benefits of Delaware incorporation, and the mechanics of issuing equity through profit interests or stock options with vesting. The guests also detail fundraising instruments like SAFEs and convertible notes, the risks of crowdfunding, and the importance of negotiating board control and blocking rights to protect founder interests.

Other shows on the same ground, closest first.

  • Product Startup · 37m

    124: Raising $1 Million for a Hardware Startup

    Ryan Lewendon, Co-Founder and Partner at Giannuzzi Lewendon LLP, explains how hardware startups can successfully raise their first million-dollar funding round. He emphasizes the importance of distinguishing between a single profitability-focused round and a multi-round scaling strategy, advising founders to choose investors who understand the industry and structure deals using SAFE agreements or convertible notes to preserve equity. Lewendon also details how to execute on these funds by building human capital to fill operational weaknesses, securing supply chain agreements, and protecting intellectual property to create a competitive moat.

  • Product Startup · 20m

    178: Venture Capital Funding for Hardware Startups

    Toph Day, CEO of Elevate Ventures, shares advice for hardware startups on navigating venture capital funding, emphasizing the importance of clean legal structures and avoiding complex SAFE agreements in favor of convertible notes. He discusses the necessity of building relationships with investors a year in advance and ensuring the firm invests in hard tech at the appropriate stage. Day also highlights the strategic value of partnerships over early hiring and the danger of feature creep, advocating for a 'narrow and deep' product focus to de-risk the development process.

  • Product Startup · 38m

    068: Partnership & Funding Legal Considerations for Product Startups

    Brett Colvin, President of Goodlawyer, joins host Kevin Mako to discuss legal strategies for hardware startups, focusing on partnership agreements and financing rather than intellectual property. Colvin advises founders to use Non-Disclosure Agreements (NDAs) as a baseline for protecting information when engaging stakeholders, while emphasizing that they do not confer market exclusivity. The conversation details the importance of leverage and expertise in vendor contracts, warning against long exclusivity terms without minimum order requirements, and outlines financing structures like bootstrapping, equity, debt, and convertible notes.

  • Being an Engineer · 52m

    S6E45 Jeremy Jarrett | Legal Advice & Strategy for Starting An Engineering Business

    Jeremy Jarrett, a corporate and M&A attorney at Sacks Tierney, advises engineers on the legal strategies for starting and scaling a business, emphasizing the importance of entity structure, funding, and contract negotiation. He highlights that while sole ownership is simple, multi-owner ventures require robust governance documents to prevent costly disputes, and taking outside capital imposes strict fiduciary duties. Jarrett warns against common pitfalls like using insufficient one-pager contracts, ignoring cash flow mismatches, and failing to negotiate with large buyers, urging founders to build profitability before seeking exits or aggressive funding.

  • How I Built This · 43m

    Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring

    Scott Tannen of Boll & Branch and Jamie Siminoff of Ring join Guy Raz to advise three early-stage founders. They discuss the trade-offs of bootstrapping versus venture capital for Q for Quinn, the strategic positioning of L Cubed Lifestyle against sunscreen rather than apparel, and expanding the market for Knox Provisions binoculars beyond traditional outdoor channels.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Startup CPG Podcast. The episode itself belongs to its publisher.