Building an Automation Company on Ambition and Hustle with Malachi Greb
Malachi Greb, owner of Elite Automation, discusses building a robotics and automation systems integration company from a one-person operation to a 25-employee team in just three years. He details his strategy of using guerrilla marketing and high-value content at trade shows like the Vision Show to drive growth without expensive booths. Greb also explains his focus on robotic welding, AMRs, and bin picking, as well as the challenges and cultural adjustments involved in executing his first international project in India.