Hardware Podcasts

#057 - Kickstarter Post-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA

The Hardware Entrepreneur · 20 Jun 2018 · 36m

What this episode covers

Joey Atlas of SCULPTAFIT Global, a fitness consultant and founder, discusses the post-launch results of his Kickstarter campaign for a commercial-grade home gym system. He explains how he tested hypotheses about Kickstarter's algorithm, achieving 145% funding against a $32,000 goal, and details the specific tools he used, including email marketing and customer storytelling. Atlas outlines his strategy for the 'Evergreen phase,' focusing on building marketing funnels and leveraging founder backer interviews to drive sustainable growth and sales.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
SCULPTAFIT Global
Also
Kickstarter, Spin Selling

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